RMS is the only group in South Africa that offers exclusive staffing within Massmart.

Why Choose Retail Marketing Services?

The RMS team comprises of almost 1000 dedicated and highly trained individuals, exclusive to the MassMart Group. Our expansive team allows us to offer African coverage. Within the Massmart group we have further dedicated teams specialising in Makro, Game and Mass Build This is why we are the preferred solution when Massmart are in need of retail marketing services in South Africa.

RMS has been delivering their services since 1985. During this time we have refined our processes, accumulated valuable insight and experience, and built a solid reputation for quality customer service in the retail industry. With unsurpassed knowledge and experience, we offer optimised world-class marketing solutions.


Established in 1985
The Board Of Directors are: Andy Simaan – CEO, Allan Daniels (Sales & Marketing), Ian Tittley (Operations), Shaun – Divisional Director (Coastal)
Our dedicated teams are able to offer nationwide coverage, which enhances services.
Each SBU run independently and focused accordingly.
Weekly management calls per store.
Launched into FMCG January 2013

Vision Statement

Our Vision
To be the first choice, and leaders in sales, marketing and merchandising services.

Our Values
To build everlasting profitable relationships with clients, principals, staff, shareholders and any other stakeholders through the provision of consistent superior quality of service.

– Quality serve
– Integrit
– Teamwork
– Loyalty
– Social Responsibility
– Accountability

The RMS general approach to business

To grow clients overall sales by volume and value.
To introduce a comprehensive sales and merchandising stately for client targeted at the stores.
Initiate a strategy partnership by contractual agreement with client

Retail Marketing

Our employees possess the skills necessary to do their jobs effectively and efficiently. All training programmes have been specially developed by ourselves and include a standardised induction process as well as formal in-depth in-house training programmes.